Work/Vision

Vision
& Concept

Concept creation, trend forecasting, and seasonal direction. The work that happens before a single sketch is drawn — cultural research, material sourcing, palette development, photoshoot art direction. The thinking that makes a collection coherent.

$250K
First order secured
Nanette Lepore launch into Macy's nationwide — concept to sell-in.
$10B+
Alo Yoga valuation
Built their design function from pre-revenue. The brand is now valued at over $10 billion.
5
Countries sourced
Artisan and mill partnerships across India, Mexico, Italy, France, and Japan — all direct relationships.
Faraway
★ Featured — swap to strongest editorial shoot image
Featured project

Faraway

Concept & Trend
Arteaga NYC · Spring / Summer

Full concept and art direction for a luxury women's collection. Sustainable sourcing across five countries, ethical production, photoshoot direction, and seasonal narrative — from first research to finished campaign.

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Project
Image
Season
01
Faraway
Concept & Trend · Arteaga NYC
Faraway
Spring / Summer →
02
Shibori Girl
Denim Concept · Nanette Lepore
Shibori Girl
★
Spring / Summer →
03
Wellness Beach
Active Concept · Original Work
Wellness Beach
Resort →
04
Les Femmes Denim
Concept & Photo Direction · Arteaga NYC
Les Femmes
Autumn / Winter →
05
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06
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07
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★ Category · ★ Client
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