Work/ Vision/ Faraway

Faraway

Spring / Summer · Arteaga NYC
RoleCreative Director
ClientArteaga NYC
SeasonSpring / Summer
ScopeConcept · Art Direction · Production
FocusSustainable · Ethical Production
CategoryVision
Faraway — fabric detail
A journey to find what can't be manufactured — the kind of beauty that takes generations to make.

Faraway began with a question: what would a collection look like if it started not from trend reports but from the kind of beauty that only exists at the edges of the world? Built from research trips, mill visits, and conversations with artisans whose techniques are rarely seen outside their region.

Full creative direction from concept through production — palette development, sustainable fabric sourcing across five countries, photoshoot art direction, and styling. Every decision made with the intention of producing something that lasts a lifetime.

Process — from research to campaign
01 — Research
Palette & Concept

Research began with colour — a palette drawn from natural dyes, mineral pigments, and the tones of landscapes far from a studio.

★ Replace: where did you go? what inspired the palette?
02 — Sourcing
Fabrication & Ethics

Fabrics sourced from mills in India, Italy, and Japan — each selected for quality, provenance, and the relationship behind them.

★ Replace: name the key fabrics, their origin, what made each right.
03 — Art Direction
Photoshoot Direction

Art directed the full photoshoot — casting, location, styling, and shot list. The brief: clothes that belong somewhere real.

★ Replace: where was the shoot? team? visual direction?
Palette research
★ Palette / mood board
Fabric direction
★ Fabric direction
Fabrication detail
★ Fabrication detail
Photoshoot concept
★ Photoshoot concept
Scroll to view all process images →
Faraway campaign
★ Campaign image 2
Faraway detail
★ Detail / texture
5
Countries sourced

Fabrics and artisan work sourced across India, Mexico, Italy, France, and Japan — each partnership built on a direct relationship with the maker, not an intermediary.

Every textile traceable. Every maker paid fairly. Sustainable sourcing as a design constraint, not a marketing claim.

Faraway closing
★ Closing — strongest editorial shot
Next in Vision
Shibori Girl
View project