Arteaga NYC · Brand · Vision

Faraway

Arteaga · Spring / Summer
RoleFounder · Creative Director
BrandArteaga NYC
SeasonSpring / Summer
ScopeConcept · Art Direction · Production
ShownParis · New York · Los Angeles
CategoryBrand · Vision
Arteaga — Spring / Summer Campaign
of a place a dreamy contemplation.
an idyllic place where it is spring every day.

faraway

a place where yearning gives way to inspiration and imagination. the source of creation of art, new realities and romance.

ethically and sustainably made. concept, art direction, fabrication, wash development, and presentation — conceived and produced in-house from a single vision of what the brand could be.

Shown in Paris, New York, and Los Angeles.

Concept
Concept
Inspiration, delivery direction, colour palette, and textile sourcing — the full creative framework for the season.
Photoshoot Art Direction
Art Direction
Full photoshoot creative direction — lighting and mood, hair and makeup. Soft daybreak light, warm and flattering. Almost nude face, brow definition, loose natural hair.
Wash Development
Kahlo Wash
Inspired by Frida Kahlo's paint-spattered hospital gown — handpainted by artisans in Pushkar, Rajasthan, on handwoven cotton voile. Colours derived from vegetable dyes.
Collection · Spring / Summer · Faraway
The Collection
The Faraway lookbook in order. Click any image to expand and navigate through the full collection.
Video · Spring / Summer Campaign
Campaign Film
Available on Request
Spring / Summer Campaign Film
Full campaign video available.
Contact marisol@arteaga.nyc to view.